What do Meg Ryan and Bruce Willis have in common?
Well, they found themselves a niche in a competitive and congested market and kept reprising the same roles that made them a worldwide phenomenon.
Once they tried to veer away from the formula (Meg the forever wide-eyed vulnerable romantic, or Bruce the estranged tough-guy, never-say-die husband-cop), they found themselves struggling to gain acceptance for their new roles and the effort to re-invent themselves failed miserably.
I feel there is a parallel path cutting across the wedding photography (maybe generally in photography, but I can only speak based on my own experience).
It makes a lot of business sense to be a specialist in a particular aspect of wedding photography, because that’ll set us apart from the rest, and clients can immediately identify with the “right” photographer who might be a good fit.
For example, some photographers are well-known for the romantic feel of the photos they create, some can tell a compelling visual story using pictures, some create aesthetically pleasing abstracts whereas others do wonders with contrasty light and shadows and are adept at injecting quirky humour into the wedding pictures.
Here are some examples that cut across a wide spectrum of “styles”:








By doing so, we make it easier for clients to “shop” around and find the style that they prefer.
However, as a photographer who wishes to constantly grow professionally and “artistically”, I always seek to challenge myself to straddle a bigger platform. Why should I limit myself to a particular way of shooting? Isn’t photography “painting with light”? There’s no rule that says I have to paint in a certain way to be successful. I paint what I like as and when I like, with the pure hope and joy of a 5-year-old who just wants to create something beautiful (I do get a lot of inspiration from my daughter). I want to tell myself: be it rainy, sunny, foggy, along the equator, in the southern hemisphere, shooting slim clients or plus-sized women, chirpy couples or reserved ones, young or old, of different races or nationalities, I am going to paint something I like with the ingredients I have.
Be a one-trick pony or Jack-of-all-trades? Nay. I am just a photographer.
~kc of Tinydot Photography















